CLX

The Clorox Company

Fundamental data last updated:May 12, 2026

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company profile

SECTOR

Consumer Defensive

industry

Household & Personal Products

Exchange

NYSE

County of HQ

US

Next Earnings Date

07/30/2026

Business Summary

The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers cleaning products, such as laundry additives and home care products primarily under the Clorox, Clorox2, Scentiva, Pine-Sol, Liquid-Plumr, Tilex, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand; and vitamins, minerals and supplement products under the RenewLife, Natural Vitality, NeoCell, and Rainbow Light brands in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; natural personal care products under the Burt's Bees brand; and water-filtration products under the Brita brand in the United States. The International segment provides laundry additives; home care products; water-filtration systems; digestive health products; grilling products; cat litter products; food products; bags and wraps; natural personal care products; and professional cleaning and disinfecting products internationally primarily under the Clorox, Ayudin, Clorinda, Poett, Pine-Sol, Glad, Brita, RenewLife, Ever Clean and Burt's Bees brands. The Clorox Company sells its products primarily through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force The company was founded in 1913 and is headquartered in Oakland, California.

 


VALUATION

P/E

14.27

Market Cap ($M USD)

$10.75B

Forward P/E

12.17

PEG

0.71

PRICE TO SALES

1.59

PRICE TO BOOK

-161.03

EV / EBITDA

10.59

5-Year Average P/E

Free Cash Flow Yield

3.53%

DCF Value

$329.33

Graham Number

N/A

Price to FCF

28.29

EV to FCF

36.97

Earnings Yield

7.01%

FCF Yield

3.53%

DIVIDEND

Yield

5.58%

Annual Payout

$4.96

Payout Ratio

79.63%

Consecutive Years of Dividend Growth

5-Year Dividend Growth Rate

Financial Health & Profitability

Earnings Per Share

$6.23

Next Year EPS Growth Estimate

$7.30

Next Year Revenue Growth Estimate

$822.07B

Return on Equity (ROE)

2826.17%

FREE CASH FLOW

Operating Margin

15.90%

Debt-to-Equity

8.97

Piotroski F-Score

5

Altman Z-Score

2.62

Return on Invested Capital (ROIC)

32.76%

Current Ratio

0.84

Quick Ratio

0.65

Net Debt to EBITDA

2.49

Interest Coverage

10.14

Gross Profit margin

43.77%

FCF PER SHARE

$3.13

REVENUE PER SHARE

$55.70

Gainseekers Quantitative Analysis

Summary

The market appears to be significantly mispricing Clorox relative to its DCF value, which towers above the recent pricing. With a Forward P/E of 12.62 and an Earnings Yield of 6.76%, the stock is positioned as a potential value play, suggesting the market may be underestimating its future earnings potential. However, the Altman Z-score of 2.62 indicates moderate financial distress, hinting at some underlying risks. The negative Price/Book ratio is a red flag, but the robust ROIC of 32.76% suggests strong capital efficiency, which could mitigate some concerns.

AI Exposure / Tech Reliance

Operating in the Consumer Defensive sector, Clorox is somewhat insulated from rapid tech shifts, focusing instead on essential household products. While not a tech leader, its industry benefits from stable demand, providing a buffer against disruptive AI advancements. However, integrating AI in supply chain management could enhance efficiency and resilience.

The Bull Case

For the value-driven investor, Clorox offers compelling reasons to buy. Its impressive ROIC of 32.76% highlights exceptional capital efficiency, while a Piotroski F-Score of 5 suggests decent financial health. The operating margin of 15.90% indicates solid pricing power, and a TTM yield of 5.38% provides attractive income. Despite a modest FCF Yield of 3.41%, the company's ability to generate consistent cash flow underscores its resilience.

The Bear Case

Clorox faces significant structural risks that cannot be ignored. The Debt/Equity ratio of 8.97 is alarmingly high, raising concerns about leverage and financial stability. Additionally, the Price to FCF ratio of 29.33 suggests the stock is expensive relative to its cash flow generation. The current ratio of 0.84 further underscores liquidity challenges, making it vulnerable to short-term financial pressures.

Market Sentiment & Smart Money

Short Interest %

Analyst Consensus

Hold

Average Analyst Price Target

$105.50

Institutional Ownership %

1-Year Beta

0.58

Insider Buying % (6 Mo)

Distance to 52-Week High

55.26%

Distance to 52-Week Low

4.72%

EARNINGS SURPRISE %

6.49%

50-DAY SMA

$103.49

200-DAY SMA

$112.00

⚠️ Financial Disclaimer:
This content is for informational purposes only and is not financial advice. Information may be delayed or inaccurate. We may earn a commission from partner links.