BC

Brunswick Corporation

Fundamental data last updated:September 25, 2026

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company profile

SECTOR

Consumer Cyclical

industry

Auto - Recreational Vehicles

Exchange

NYSE

County of HQ

US

Next Earnings Date

Pending Announcement

Business Summary

Brunswick Corporation designs, manufactures, and markets recreation products worldwide. It operates through Propulsion; Parts & Accessories; and Boat segments. The Propulsion segment provides outboard, sterndrive, and inboard engines for independent boat builders and governments through marine dealers and distributors, specialty marine retailers, and marine service centers; and propulsion-related controls, rigging, and propellers to original equipment manufacturers and aftermarket retailers, distributors, and distribution businesses. This segment offers its products under the Mercury, Mercury MerCruiser, Mariner, Mercury Racing, and Mercury Diesel brands. The Parts & Accessories segment provides engine parts and consumables, electrical products, boat parts and systems, engine oils and lubricants, marine electronics and control systems, instruments, trolling motors, fuel systems, and electrical systems, as well as specialty vehicle, mobile, and transportation aftermarket products for aftermarket retailers, distributors, and distribution businesses, as well for as for the original equipment manufacturers in marine and non-marine markets; and supplies parts and accessories. This segment offers its products under the under the Mercury, Mercury Precision Parts, Quicksilver, and Seachoice brands. The Boat segment provides Sea Ray sport boats and cruisers; Bayliner sport cruisers, runabouts and Heyday wake; Boston Whaler fiberglass offshore boats; Lund fiberglass fishing boats; Crestliner, Cypress Cay, Harris, Lowe, Lund, Princecraft aluminum fishing, utility, pontoon, and deck boats; and Thunder Jet heavy-gauge aluminum boats, as well as the freedom boat club, dealer services, and technology to the marine industry through dealers and distributors. Brunswick Corporation was founded in 1845 and is headquartered in Mettawa, Illinois.

 


VALUATION

P/E

-40.19

Market Cap ($M USD)

$5.43B

Forward P/E

12.46

PEG

0.03

PRICE TO SALES

0.98

PRICE TO BOOK

3.43

EV / EBITDA

12.62

5-Year Average P/E

Free Cash Flow Yield

6.26%

DCF Value

$82.34

Graham Number

N/A

Price to FCF

15.98

EV to FCF

22.31

Earnings Yield

-2.49%

FCF Yield

6.26%

DIVIDEND

Yield

2.08%

Annual Payout

$1.74

Payout Ratio

-82.86%

Consecutive Years of Dividend Growth

5-Year Dividend Growth Rate

Financial Health & Profitability

Earnings Per Share

-$2.08

Next Year EPS Growth Estimate

$6.71

Next Year Revenue Growth Estimate

$6.42B

Return on Equity (ROE)

-8.07%

FREE CASH FLOW

Operating Margin

5.32%

Debt-to-Equity

1.49

Piotroski F-Score

6

Altman Z-Score

3.01

Return on Invested Capital (ROIC)

7.64%

Current Ratio

1.38

Quick Ratio

0.62

Net Debt to EBITDA

3.58

Interest Coverage

2.76

Gross Profit margin

24.21%

FCF PER SHARE

$5.18

REVENUE PER SHARE

$84.13

Gainseekers Quantitative Analysis

Summary

BC Brunswick Corporation’s valuation presents a mixed picture. The market has priced the stock slightly below its DCF value, suggesting a potential undervaluation. However, the negative Price/Earnings ratio and Earnings Yield indicate current profitability challenges. The Forward P/E of 12.33 and a solid Altman Z-score of 2.99 suggest future growth potential and financial stability. Despite these strengths, the company’s negative Return on Equity raises questions about management efficiency.

AI Exposure / Tech Reliance

Operating in the Auto - Recreational Vehicles industry, BC Brunswick is well-positioned to leverage AI and modern technology. The sector's shift towards smart vehicles and enhanced user experiences aligns with potential AI integration. This adaptability could enhance product offerings and operational efficiencies.

The Bull Case

For value or GARP investors, BC Brunswick offers compelling reasons to buy. A robust ROIC of 7.64% indicates efficient capital use, while a Piotroski F-Score of 6 suggests decent financial health. The Free Cash Flow Yield of 6.41% highlights strong cash generation, and a Gross Profit Margin of 24.21% underscores pricing power. These metrics paint a picture of a company with solid fundamentals and potential for growth.

The Bear Case

Despite some strengths, BC Brunswick faces significant structural risks. The Price/Book ratio of 3.35 and Price/Sales ratio near 1.0 suggest the stock may be overvalued relative to its book and sales value. The negative EPS and high Debt/Equity ratio of 1.49 highlight profitability and leverage concerns. Additionally, the stock's proximity to its 52-week high could indicate technical overextension, posing a risk for investors seeking value.

Market Sentiment & Smart Money

Short Interest %

Analyst Consensus

Buy

Average Analyst Price Target

$89.22

Institutional Ownership %

1-Year Beta

1.33

Insider Buying % (6 Mo)

Distance to 52-Week High

7.92%

Distance to 52-Week Low

41.61%

EARNINGS SURPRISE %

52.17%

50-DAY SMA

$77.38

200-DAY SMA

$73.28

⚠️ Financial Disclaimer:
This content is for informational purposes only and is not financial advice. Information may be delayed or inaccurate. We may earn a commission from partner links.