CPNG

Coupang, Inc.

Fundamental data last updated:November 5, 2026

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company profile

SECTOR

Consumer Cyclical

industry

Specialty Retail

Exchange

NYSE

County of HQ

US

Next Earnings Date

Pending Announcement

Business Summary

Coupang, Inc., together with its subsidiaries, owns and operates retail business through its mobile applications and internet websites in South Korea and internationally. It operates through Product Commerce and Developing Offerings segments. The Product Commerce segment includes Korean retail and marketplace offerings; Rocket Fresh, a fresh grocery offering; and advertising products. The Developing Offerings segment offers Eats, a restaurant ordering and delivery service; Play, an online content streaming service; fintech activities; and Farfetch, a luxury fashion marketplace. It also performs operations and support services in the United States, South Korea, Taiwan, Singapore, China, Japan, Europe, the United Kingdom, and India. Coupang, Inc. was incorporated in 2010 and is headquartered in Seattle, Washington.

 


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VALUATION

P/E

-33.86

Market Cap ($M USD)

$26.42B

Forward P/E

22.87

PEG

0.08

PRICE TO SALES

0.75

PRICE TO BOOK

8.85

EV / EBITDA

810.83

5-Year Average P/E

Free Cash Flow Yield

0.41%

DCF Value

$-4.36

Graham Number

N/A

Price to FCF

245.71

EV to FCF

241.28

Earnings Yield

-2.90%

FCF Yield

0.41%

DIVIDEND

Yield

0.00%

Annual Payout

$0.00

Payout Ratio

0.00%

Consecutive Years of Dividend Growth

5-Year Dividend Growth Rate

Financial Health & Profitability

Earnings Per Share

-$0.43

Next Year EPS Growth Estimate

-$0.54

Next Year Revenue Growth Estimate

$37.15B

Return on Equity (ROE)

-18.84%

FREE CASH FLOW

Operating Margin

-1.77%

Debt-to-Equity

1.89

Piotroski F-Score

5

Altman Z-Score

2.55

Return on Invested Capital (ROIC)

-6.75%

Current Ratio

0.87

Quick Ratio

0.68

Net Debt to EBITDA

-14.91

Interest Coverage

-8.26

Gross Profit margin

28.35%

FCF PER SHARE

$0.06

REVENUE PER SHARE

$19.71

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Gainseekers Quantitative Analysis

Summary

Coupang’s valuation paints a perplexing picture. The market seems to have mispriced it relative to its DCF Value, which is deeply negative, suggesting a significant overvaluation. Despite a Forward P/E of 22.87 indicating some growth expectations, the negative Earnings Yield and a middling Altman Z-score of 2.48 raise red flags about its financial stability. The company’s negative ROIC and operating margin further underscore operational inefficiencies. Overall, the financial health appears precarious, with the market potentially overestimating its growth prospects.

AI Exposure / Tech Reliance

Operating in the Specialty Retail sector, Coupang is positioned to leverage AI and tech advancements to streamline logistics and enhance customer experience. Its industry demands rapid adaptation to tech shifts, and success hinges on integrating AI for inventory management and personalized marketing. However, its current metrics suggest it may struggle to capitalize on these opportunities effectively.

The Bull Case

For a GARP investor, Coupang offers a tantalizing prospect with its Forward PEG ratio of 0.07, hinting at undervaluation relative to growth. The Piotroski F-Score of 5 suggests moderate financial health, while a Gross Profit Margin of 28.35% indicates some pricing power. Although the FCF Yield is low, it still reflects a positive cash flow, suggesting potential for capital efficiency improvements. These elements could attract investors betting on a turnaround story.

The Bear Case

Coupang's structural weaknesses are glaring. The Price/Book ratio of 8.28 and Price/Sales of 0.70 suggest a hefty premium for a company with negative earnings and a Return on Equity of -18.84%. Its Current and Quick Ratios below 1 indicate liquidity concerns, while the massive EV to EBITDA multiple of 757.46 signals extreme overvaluation. The technical overextension near its 52-week high further exacerbates the risk of a sharp correction.

Market Sentiment & Smart Money

Short Interest %

Analyst Consensus

Buy

Average Analyst Price Target

$25.25

Institutional Ownership %

1-Year Beta

1.16

Insider Buying % (6 Mo)

Distance to 52-Week High

118.64%

Distance to 52-Week Low

9.18%

EARNINGS SURPRISE %

-18.99%

50-DAY SMA

$14.76

200-DAY SMA

$17.23

⚠️ Financial Disclaimer:
This content is for informational purposes only and is not financial advice. Information may be delayed or inaccurate. We may earn a commission from partner links.